ABOUT US

The Plum Project is a home décor brand born in 2025 with a simple yet powerful vision:
to bring thoughtful, beautifully crafted pieces into everyday spaces.

We believe that home should be more than just well-designed — it should reflect you:
your story, your style, and your values.

What We Stand For

✅ Timeless Aesthetics
We blend minimalism with soul, offering pieces that feel fresh yet lasting.

✅ Handmade with Purpose:- Each item is handcrafted in small batches, reflecting the care and creativity of the artisan behind it.

✅ Artisan Collaboration:- We work directly with skilled Indian artisans — preserving age-old craftsmanship while infusing it with contemporary design.

✅ Natural & Ethical Materials:- From hand-poured wax to ethically sourced textiles and sustainably harvested wood, we are deeply intentional about everything we use.

✅ Personal Connection:-  Our pieces are designed to feel like yours — cozy, grounding, and full of meaning.

Our Philosophy

In a fast-changing world, we embrace slowness. We honor the time, skill, and tradition that go into handmade work — because we believe that’s what gives an object its soul.

Every product we create supports craft communities, uplifts traditional techniques, and brings authentic beauty into your space.

Welcome to The Plum Project —
where every piece has a story, and home feels more like you.

⸻

Meet the Founders

Ms. Apurva Jagia & Ms. Apurva Malhotra are the creative minds behind The Plum Project. Together, they merge their shared love for texture, scent, and soulful design to craft a collection that speaks to emotion and atmosphere. Ms. Malhotra brings a deep appreciation for color and material stories. Ms. Jagia curates warm, inviting spaces with her natural eye for comfort and harmony. The result is a home décor line that blends artistry, intention, and a deep love for the feeling of home.